Conscious Capitalism – is it a phase, a fad, a ploy, or an evolved way of doing business?
Before the name “conscious capitalism” caught the eye of the business establishment, some businesses were already doing the right thing – taking care of their customers, service providers, employees and communities. Doing the right thing meant being a constructive presence in the world – while making money.
As humanity and capitalism evolved, there came a desire to codify this “doing the right thing” concept. The Conscious Capitalism movement was formed to unite wholehearted leaders and spread the ideals for conscious business. Whole Foods, Patagonia, The Container Store, and Trader Joe’s are a few examples of today’s evolved businesses.
The Conscious Capitalism movement isn’t about environmentalism, social justice, social welfare, or philanthropy. It is a way of doing business that allows vital needs, such as these, to be addressed – in the course of building successful businesses!
Conscious Capitalism is a global movement driven by the belief that business conducted in accordance with a higher purpose (a cause that is inspiring and positively impactful) is the surest way to maximize the long-term value of businesses and make the world a better place.
That’s a bold and hopeful ideal!
Here’s the thing: Value is in the eye of the beholder. This movement is for people who can see beyond short-term profits and forego wealth-building as an end in itself. It’s for owners and leaders who are guided by a cause that is compelling and life-affirming.
I embraced the movement at first encounter, back in 2013. It was a natural affiliation, because the principles of Conscious Capitalism have been fundamental to my leadership and coaching philosophy for the past 30 years. I was so enthused at having found my tribe that I started the San Diego chapter of Conscious Capitalism, serving as Board Chairman for 6 years. I even adopted the movement's tagline as my business purpose: to elevate humanity through business!
Committing to the Conscious Capitalism principles provides a proven roadmap to success and fulfillment. See if these principles fit your way of doing business:
- Higher Purpose – a higher calling for a meaningful life
- Conscious Leadership – the behavior of leaders who embrace continuous growth and learning, and are guided by their higher purpose
- Conscious Culture – an organization characterized by unity of vision, mission and values, and function in a spirit of cooperation and positive impact
- Stakeholder Orientation – organizational commitment to win-win solutions in all stakeholder relationships
Conscious Capitalism provides community, education and a template for growing a business while doing good in the world. It also provides proof of the power of its principles, as demonstrated by companies such as Southwest Airlines, Costco and Starbucks. Hard to argue with the longevity and financial performance of these leading brands!
Many clients come to me feeling like they’re on a hamster wheel, running faster and faster without making much progress. Knowing and following their higher purpose, mission and core values unlocks their leadership and life potential. For 30 years I have been helping business leaders and owners build conscious practices. Explore how my programs might help you live your passion, reveal your purpose, and build a business to elevate humanity. Check out consciousness-raising programs and services.